All the data in your Income Report and Orders List is instantly available and always up-to-date to the second!
The Player Statistics do take up to 24 hours to show the most recent activity.
In the Player Statistics, you can see the numbers of clicks and actions for most things that users do with your player. Some of the columns can be a little confusing on first glance, but generally speaking, the column name is the button that the user clicked. So if you are using our default setup, the columns that say Preview or RENT MOVIE or BUY MOVIE are telling you how many times people clicked the big red, green and blue buttons (these are not the number of rentals or purchases, they are just people "looking").
Player load is the number of times the player has loaded on a page. If the player is far down a page it's possible the user may not have scrolled down to actually look at it, so this does not necessarily mean they've seen the player.
The columns called Share or Embed or Subscribe show you how many times people have clicked to those sections.
You can see how many times people looked at products, by finding the product name in the Player Statistics.
A purchase shows up in the player statistics by showing the product name preceded by Purchase in the column header.
All of these actions are broken down by Embed Source and Country so you can see where clicks, actions and sales originated.
Please note: Our reports are based on Sampled Data
Sampling in any web analytics software refers to the practice of selecting a subset of data from your website traffic. Sampling is widely used in statistical analysis because analyzing a subset of data gives similar results to analyzing all of the data. In addition, sampling speeds up processing for reports when the volume of data is so large as to slow down report queries. For more information see Sampling on Wikipedia.
If you want to see more accurate data, choose a shorter time-span, like a couple of days.